Hello ! Hope you are having a great day today!

Just wanted to announce the Focallure™’s latest release, i.e. the MAKEUP SPONGE. You may ask; What’s the difference? There are plenty of similar sponges in the market which do what they say. 

Well, let’s talk about the specifications fist. The Makeup Sponge is made up of Hydrophilic Polyurethane, which is much smoother and safe to use on all types of skins and is an industry norm nowadays. Hydrophilic Polyurethane Sponges have a much lesser tendency to absorb liquid substances, making it reusable for hundreds of times without fading or smelling bad. Hydrophilic Polyurethane Sponges are also environmentally friendly. 

Traditional Latex Sponges (NBR, SBR, NR) come in similar shape and sizes, containing allergens not suitable for sensitive skins. Moreover, sponges made up of Latex may smell like rubber which is a huge turn-off for many They absorb makeup like desert absorbs rain, and the residue than either gives bad odor or starts deforming the sponge itself. Also, the traditional sponges made up of foam-ish material crumble while using them with oily cosmetics. 

Gone are the days when sponges use to absorb almost half of your cosmetics! With Focallure™’s Makeup Sponge, you are surely going to save 50-70% of your makeup because the microfibres are designed to absorb fewer substances while giving a smoother application and greater coverage. 

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Get lighter or heavier coverage depending on how you apply. It absorbs very little makeup so it saves you money. Makes blending faster and easier than other applicators. Softer than makeup brushes so gentler for sensitive skin. Easy to use and clean.

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Using it is very simple! For foundations and loose powders etc., directly stain and then flutter on your face. For milky or creamy products i.e. BB creams, lotions, concealers, etc., immerse into the water first for a minute and then use after rinsing it, or else it will bloat and result in makeup wastage.

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That’s it for today. If you have any questions, you can catch up with us either by email, or messengers through the links we have provided in the website’s footer. Leave us your comments below about what you think of our newest release :).

Stay Beautiful! 

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